Client: Pure Impact Boxing Gym

Challenge: To increase sales leads, and eventually increase membership numbers. The target audience are adults who are already active and fitness-conscious. They are busy and always looking for ways to make their workouts more effective and efficient.

Solution: Because the target audience is already active and experienced with working out, I wanted to make sure to meet them where they were at and present them with the benefits of how this particular gym could help them improve their workout experience. I focused on the efficiency and benefits of boxing in particular with the copy for side 1. On side 2, I focused on the gym’s very flexible open hours to appeal to the target audience’s probable struggles with fitting their workouts into busy schedules. On both sides, I capitalized on the big benefit to consumer, which is a free 3-day pass to try out the gym, to make sure this was clear no matter which side the recipient sees first.

Graphic Design by Tamara Diallo